How To Make Over 600k Monthly from Google Adsense using Your Blog

Using Google AdSense to monetize your website or app traffic
with display ads is one of the simplest & most effective
monetization methods. However, although it’s a relatively simple
concept, you need to understand some specifics for success.

In this article, we’d like to show you how to start making money with
Google AdSense. Keep in mind that we’ll only be focusing on AdSense and
optimizing your ads. We’re not going to discuss creating a website that
generates traffic.

To effectively use this guide, you’ll already need a website that’s generating traffic, or you should be busy building one.

What is Google AdSense and how does it work?

AdSense is an ad network that connects publishers and advertisers.
Publishers connect their websites to the Google Ads network, thereby allowing
advertisers to bid for displaying their ads on those websites. If a
website visitor clicks or views an ad, the publisher gets paid a
specific portion of the advertiser’s bid for the advert. Google takes the
difference as the fee.


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How Big Is Google AdSense?

Google AdSense is a large and widely used advertising platform that
allows websites to display ads and earn revenue through the Google
AdSense program. According to Google, AdSense is used by millions of
websites and has delivered billions of advert impressions to users around
the world.

AdSense is part of the Google Advertising network, which is one of
the largest and most widely used advertising networks in the world. The
Google Advertising network includes a variety of products and services,
including AdWords, AdMob, and DoubleClick, which allow advertisers to
reach users on a variety of platforms, including the Google search
engine, Google Maps, and other websites and apps.

Overall, Google AdSense is a significant player in the online
advertising industry, with a large and diverse network of publishers and
advertisers. It is an important source of revenue for many websites and
continues to be a popular choice for advertisers looking to reach a
wide audience.


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Benefits of Using Google AdSense

  1. Easy to use: Google AdSense is easy to use and requires minimal
    setup. Publishers simply need to sign up for an account, add the AdSense
    code to their website, and choose the types of ads they want to
  2. Wide range of ad formats: Google AdSense offers a wide range of ad
    formats, including text, display, video, and mobile ads, which allows
    publishers to choose the ad format that best fits their needs.
  3. Customization options: Publishers can customize the appearance of
    their ads to match the look and feel of their website, making the ads
    more seamless and less intrusive for users.
  4. Comprehensive reporting: Google AdSense provides comprehensive
    reporting tools that allow publishers to track the performance of their
    ads and make data-driven decisions about their ad campaigns.
  5. Global reach: Google AdSense has a global reach, with advertisers
    from around the world using the platform to reach a wide audience. This
    can help publishers monetize their traffic and earn more revenue.
  6. Multiple payment options: Google AdSense offers multiple payment
    options, including electronic bank transfer, check, and wire transfer,
    making it easy for publishers to receive their earnings.

Overall, Google AdSense is a valuable tool for publishers looking to
monetize their website traffic and earn revenue from their content.

How to apply for an AdSense account, what do you need?

Google is very particular about who they allow into their ad network.
They want to keep the quality of websites high and maintain the
integrity of their ad network.

There are some basic requirements every publisher needs to adhere to. 

You need to be:

-18 years old.

-Have an active Gmail account that’s not linked to an AdSense account.

-Have a website that meets all of Google’s terms of service.

You need to comply with the Google program policies,
but we also recommend a few additional requirements to ensure you get
accepted. This includes having a website with at least 30 pages of
unique content, that’s three months old and generating some traffic. The
more traffic your website generates, the better and the higher your
earning potential.


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How long does it take to get approved?

Usually, publishers get accepted within 24-48 hours, but it can even take up to 1-2 weeks to get approved.

Different types of AdSense ads

Once you are approved, you’re ready to start running AdSense adverts and
generate advert revenue. Before you do that, it’s best to understand the
different types of ad units. There are five different types of AdSense ad units. These include display, in-feed, in-article, matched content, and link ads.

Display ads: Typical display ad units that are responsive and
fit in most screen sizes. These ads work well almost anywhere. This type
of ad can be responsive and automatically adapt to the screen size of
the device where it’s being served. It can also be configured to have
fixed sizes and is compatible with AMP (Accelerated Mobile Pages).

In-feed ads: Native ads that fit in a feed, sidebar, or list. They flow naturally and provides a better user experience.

In-article ads: Native ads that fit within the content of an article without disrupting the reading experience.

Matched content ads: Ads that recommend your website content
to users, which help increase pageviews, user time on page, and their
potential to click on your ads.

google matched content

Link ads: Ads in a text link format that can be responsive or with a fixed size. It displays topics relevant to your page content.

link ads


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Creating your first ad unit

Ad units refer to the advertisement space within a specific web page
or mobile app where you display your ads. To do so, you first need to
create an ad unit and then add the code wherever you want that ad
displayed within your website.

create ad unit screen

Creating your first ad unit is relatively easy, and we recommend that you start with display ads.

There are many ways of adding ad units to your website. Depending on
the website platform you use, you might need to edit the website code to
add your ad units. Some platforms have built-in functionality that
supports ads and make it a lot easier to add your ad unit code.

With platforms like WordPress, you can make use of various plugins,
website widgets, and site wide settings through themes to display your
ads. You can find out about the multiple ways of implementing ad code here.

Find out how to create an ad unit here.


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The mindset you need to be successful

Success doesn’t happen overnight. Give the system time to adapt and
show you its potential. It could take at least a couple weeks for the
numbers to start climbing – if you are doing the right thing. “Doing the
right thing” means:

  1. You comply with the policies
  2. Your ads are highly viewable (IAB recommends at least 70% viewability)
  3. You publish high quality and engaging content which results in longer session duration
  4. You don’t flood your site with too many ads
  5. You make changes one at a time and monitor the impact on performance

When deploying changes, your goal is to find out which of them has
negative versus positive results. If you don’t have the discipline and
you launch an army of changes at once, if something goes wrong, there’s
no way you can pinpoint which one caused it.

During the initial launch, give it time – at least two weeks. Once
the numbers are fully adjusted, go ahead, and experiment with your ad
optimization strategies. A few things to consider optimizing or
experimenting with:

  1. Ad placements.
  2. Ad sizes
  3. Ad format or colors
  4. Number of ads per page
  5. Auto ads (on versus off)
  6. Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack
  7. Running AdSense hardcoded (not using an ad server)

Again, experiment with one strategy at a time – give it a couple of
weeks. Run your reports and focus on the most important key performance
indicators: viewability % and CTR, plus the overall impact on revenue
and CPMs.

Filter out bad strategies or those that are not working. Keep optimizing until you’re satisfied with the numbers. Take note of seasonality,
having the first quarter of the year as the lowest in advertising, so
you certainly cannot compare performance in March versus April. Just
like the first month of each quarter, the first week of any month is
usually not that great either as it’s when advertising budgets are still
being adjusted.

The bottom line – have a plan, set a timeline, evaluate results.

Easy AdSense ad optimization techniques to test

Now that you’ve started to get the hang of Google AdSense and you’re
generating some ad revenue, you can look into ad optimization
techniques. Here are two very powerful techniques for you to consider:

Auto ads – AdSense auto ads are an easy way to optimize your
ad revenue while allowing Google to do all the heavy lifting for you.
With auto ads, Google uses machine learning to automatically inject ad
units into your website and optimize them without overriding
pre-existing ad units. You can also select which type of ad you want to
use with auto ads.

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Sticky ad units – Sticky ads or anchor ads are designed to
stay in a fixed position while the user scrolls down the page. When
implementing ads this way, it results in a higher viewability and
increased ad revenue for publishers. There are some restrictions when
implementing them via Google AdSense.

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How Much Does Google AdSense Pay for 1 Click?

The amount that Google AdSense pays for a single click on an ad can
vary widely depending on a variety of factors, including the ad format,
the industry, the target audience, and the location of the user.

In general, the cost-per-click (CPC) for AdSense ads tends to be
lower than the CPC for other types of online advertising, such as search
ads. This is because AdSense ads are typically displayed on websites,
rather than search results pages, and are less targeted than search ads.
As a result, advertisers are generally willing to pay less for AdSense

The actual CPC for a particular ad can range from a few cents to
several dollars, depending on the factors mentioned above. Publishers
who participate in the AdSense program receive a percentage of the CPC
for each ad click, with the exact percentage depending on the terms of
the AdSense program.

Overall, the CPC for AdSense ads can vary significantly, and it is
not possible to provide a specific amount that Google AdSense pays for a
single click on an ad. Publishers can track their earnings and the CPC
for their ads in their AdSense account to get a better understanding of
the revenue they are generating from their ads.

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Protecting your account against IVT [Use this award-winning tool]

invalid traffic shown from traffic cop

Invalid traffic can result in revenue clawbacks and publishers getting their banned
from AdSense. With revenue clawbacks, AdSense withholds a part of the
ad earnings due to invalid click activity, which means you don’t get
paid for clicks on your ads.

If you thought getting a clawback was bad, an invalid traffic ban is
even worse. If you get your account banned, it means that AdSense stops
serving ads on your site. It’s also an uphill battle to get your account

You can find out more about how Google defines invalid traffic over here. Invalid traffic includes publishers clicking on their ads (don’t ever do that), accidental clicks, click bots, and more.

You don’t want to mess around with invalid traffic since it can ruin
your business. So many AdSense publishers are oblivious to it.


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How Does Google AdSense Payment Work?

Google AdSense payments are made to publishers on a monthly basis,
and the amount of money a publisher earns depends on the number of
clicks or impressions their ads receive.

To receive payment from Google AdSense, publishers must first sign up
for an account and add the AdSense code to their website. Once their
website is approved and ads are displayed, publishers can start earning
money from their ads.

Google AdSense operates on a revenue-sharing model, where a
percentage of the money generated from clicks or impressions is paid to
the publisher. The exact percentage varies depending on the type of ad
and the terms of the AdSense program.

In the case of AdSense for content, publishers typically receive 68%
of the amount that Google receives from advertisers per click. This
means that if an advertiser pays Google a certain amount for a click on
an ad, the publisher will receive a percentage of that amount. The
remaining percentage goes to Google as a fee for providing the
advertising platform.

In the case of AdSense for search, the percentage that is paid to the
publisher may be lower, typically around 51%. This is because AdSense
for search ads are typically more targeted and have a higher
click-through rate, which means that advertisers are willing to pay more
for them. As a result, Google’s fee for providing the advertising
platform is also typically higher for AdSense for search ads.

Overall, the revenue-sharing model used by Google AdSense allows both
advertisers and publishers to benefit from the platform. Advertisers
are able to reach a wide audience through the AdSense network, while
publishers are able to monetize their traffic and earn revenue from
their content.

Google AdSense typically pays publishers on a monthly basis, and the
payment threshold is $100. This means that publishers must earn at least
$100 in ad revenue before they are eligible to receive payment. If a
publisher’s ad revenue is less than $100, the amount will be rolled over
to the next month until the threshold is reached.

Publishers can track their earnings and payment status in their
AdSense account. Google AdSense offers multiple payment options,
including electronic bank transfer, check, and wire transfer. Publishers
must provide their payment information and choose their preferred
payment method in their AdSense account settings.

How to ramp up your AdSense ad revenue?

In the ad optimization world, AdSense is seen as the beginner stage
to earning ad revenue. Many publishers make great deals of money or
full-time incomes with AdSense alone. However, often these publishers
have a lot of traffic and/or very high-quality traffic but also use
advanced ad optimization techniques and additional ad networks to take
their ad revenue to the next level.


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What if you don’t get accepted into AdSense or want to test out different ad networks?

AdSense can be very strict, and sometimes publishers don’t get
accepted into the ad network. It might seem like all is lost, but there
are some alternatives available. AdSense remains one of the best ad networks out there, but we’ve identified some great AdSense alternatives to try out.

You need to have a testing mindset when it comes to monetizing your
website with ads and ad optimization in general. Not all ad networks are
equal. Some focus on specific niches or verticals, while others focus
on traffic from specific geographical locations. It will be different
for every publisher.

Our list of ad networks and AdSense alternatives will be the best
place to start and figure which ad networks suit your specific needs the


Finally, now you’re ready to take on the world of AdSense and ad
monetization! Do you need help optimizing your AdSense ads and
maximizing ad revenue? 

Our ad optimization teams are standing by, ready
to help take your business to the next level.

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