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Tuface emerges NSE ambassador

The Nigerian Stock Exchange (NSE) had on Tuesday appointed International and national Award-Winning artist, Innocent Idibia’ popularly known as `Tuface or 2Baba` as its ‘Good Cause Ambassador’. This was made known by Mr Oscar Onyema, NSE Chief Executive Officer. He said this at the unveiling organised by the exchange in Lagos. Following the appointment, Tuface would be expected to lend his voice to raising awareness and mobilising support for the Corporate Social Responsibility and Sustainability initiatives of NSE which is geared towards achieving the United Nations Sustainable Development Goals (SDG) in Nigeria.

Mr Onyema said: "We are pleased to welcome Tuface Idibia as the first NSE Good Cause Ambassador. His focus on promoting social causes such as raising awareness on peace, the fight against fake drugs and various other ills that plague the Nigerian society through his music aligns with our commitment to creating sustainable value for our diverse stakeholders. We run an inclusive Corporate Sustainability strategy that promotes market-based approach to environmental, social and governance imperatives among all stakeholders. The appointment of Tuface is aimed at inspiring accelerated progress toward the advancement of the SDGs,”.

Also speaking in response,Tuface said that he was honoured to join the NSE as a Good Cause Ambassador. "have always used my music to inspire change in the world and this has been the focus of the campaigns I have supported over the years. I'm indeed delighted to be given the opportunity to serve in this capacity. I will like to assure all that I will be dedicated to the good cause of promoting sustainable development as championed by the Exchange,’’ he added. Innocent Ujah Idibia (born in Jos, Plateau State, Nigeria), known by his stage name 2Baba, is a Nigerian singer, songwriter, record producer and entrepreneur.

Prior to July 2014, he went by the stage name 2face Idibia. He is one of the most decorated and successful Afro pop artists in Africa, and is also one of the most bankable artists in Africa. On 2 May 2012, 2Baba and Annie Macaulay married in Lagos, Nigeria in a private ceremony. He was awarded an honorary graduate of Obafemi Awolowo University (Bachelor of Art) in 2019. In May 2019, 2Baba was awarded an honorary fellow of the National Institute of Marketing of Nigeria, NIMN. The body described 2baba as ‘‘generally considered Nigeria's greatest pop act of all time. 2Baba has established an NGO called 2Face Idibia Reach-Out Foundation, whose motto is "service to humanity". In 2009, 2Baba was appointed as ambassador by National Agency for Food and Drug Administration and Control.

He released a song "Man Unkind" to raise awareness on the menace of fake and sub-standard food and drug products in Nigeria. In 2009, he was presented with the prestigious International Youth Ambassador for Peace Summit and the Nigeria Youth Merit Award by the National Youth Council of Nigeria in recognition of his contributions to youth development in Nigeria. 2Baba was one of the Judges in the first season of The Voice Nigeria, alongside other artists like Timi Dakolo, Patoranking and Waje. We are happy for Tuface on this recent achievement and we know he will represent well, we look forward to more achievements.

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